Register Now!
Save $200
Register before October 17th to SAVE! ... and also receive a FREE copy of the Best-Selling AJAX Book, a $119 Value!
Untitled Document
2008 East
Platinum Sponsor
Untitled Document
2008 East Gold Sponsors
Untitled Document
2008 East Exhibitors
Untitled Document
2008 East Media Sponsors
Untitled Document
2008 Association Sponsor
2007 West Sponsors Conference Directory
2007 East Sponsors
Untitled Document
2008 SYS-CON Events

Can't Miss RSS Feed
Subscribe to the RSS Feed & Get All The Conference News As It Happens!

2008: Decision Year for RIAs - October 20-22, 2008 San Jose

SYS-CON.TV Exclusive Interview with the Father of the Term "AJAX" – Jesse James Garrett
Full Transcript of New York City Interview with Jesse James Garrett

GEELAN: By default now you're a bit of a wordsmith, so let me ask you this. In exactly this space we have that word "rich" that you just used, unpacked by Gartner quite usefully, and that's making some progress, but they're having to work hard because rich is such a vague word. Then we have, and you know what I'm going to say next, Web 2.0. Now somebody - it wasn't Jesse this time - somebody comes up with it - you can argue whether it was Tim O'Reilly or someone else. Now comes another, even more strange than rich, what is your take on that? Is that going to help? It seems to me that AJAX comes to be the focal point precisely because it's tighter, better defined, and you came at it with a philosophy almost, which Web 2 is kind of searching for and rich just doesn't even get it.

GARRETT: I think you're right, that Web 2.0 as a concept or as a label has been used and applied to a wide variety of concepts that seem to have very little in common.

GEELAN:  That could change.

GARRETT:  Yes, but I think that the essential thing that people are trying to express when they use the term Web 2.0 is that something new is happening, something exciting is happening, and that the medium itself...

GEELAN:  It serves a purpose. It's like a rallying cry, something's going on.

GARRETT:  What they're saying is that the medium is evolving, that for all of the people, the people who may not be as close to Web technology as we are, who maybe thought that the Web was something whose time had come and gone perhaps, or that the Web had reached this plateau state. This is a way of communicating to those people that the Web is still in motion and that there are still a lot of changes afoot, and that, I think, is the real value of Web 2.0.

GEELAN:  So you're not against it. It's serving a purpose.

GARRETT:  I'm not against it. I think it's something that the more you try to define it kind of the less useful it becomes because that's not really what it's about.

GEELAN:  We have this richness, rich media, versus you've gone more with just user-centric, which seems to be much more friendly. You just said this, I like that. If the Web now is going to become user-centric, what centric was it before?

GARRETT:  Well, I think we actually do see still, on a very regular basis, technology companies putting things out in the world because they were really interested in solving a particular technical problem.

GEELAN:  Because it could be done.

GARRETT:  Right, rather than doing something because there's a strong sense of a need out there in the marketplace or there's a way that we can deliver something compelling and innovative to users, they are saying, if we take this technology, this technology, and this technology and we put them all together, let's throw them out in the marketplace and see what people do with them. That ends up being a much more difficult kind of path to take.

GEELAN:  Let's take another slice of it while we've got you sort of in a lexicological mode, the one-page Web; is that a useful metaphor? It's kind of floating about.

GARRETT:  I think there's a limited sense in which the one-page Web is true. I still think that there are a lot of applications for which having multiple sections or pages still make a lot of sense, so I don't think we're going to be reducing the whole Web down to one page.

GEELAN:  We seem to be on to something; let's now get what we want out of it, something useful, you seem to be very passionate about it.

GARRETT: Yes, and I think that we, as a community, we've learned a lot. We've learned a lot from the boom; we've learned a lot from the bust in the Web industry about how to pursue the evolution of this medium in a way that is a little bit smarter and a little bit more savvy and taking a course that will really deliver value for people.

GEELAN:  Have you ever wavered in your love of the Web?

GARRETT:  Not really.

GEELAN:  You said yourself that some people are mainly thinking plateau; some of them think it's gone.

GARRETT:  I haven't really. I had a lot of people around the time that the bubble burst in 2000, 2001, ask me if I was going to try to do something else, maybe get out of technology altogether. However, it was at that time that I kind of redoubled my commitment to the Web by starting Adaptive Path, which started in the spring of 2001. So I've always been a big believer in the Web and, if anything, my experience in the last year has just kind of confirmed that belief.

GEELAN:  As the Chinese say of love, and we're talking about a love affair with the Web. The Chinese say that there are two types to love. It can be like a hot kettle that's put on a cold stove. After a while, of course, the steam goes out of it. It seems to me that AJAX and Jesse James Garrett are a cold kettle - no disrespect - but you're a cold kettle put on a hot stove; you're coming to the boil and it's going to - oh my god - just watch this space. Thank you so much, Jesse James Garrett.

GARRETT:  Thank you for having me.

About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest AJAXWorld RIA Stories
Containers and Kubernetes allow for code portability across on-premise VMs, bare metal, or multiple cloud provider environments. Yet, despite this portability promise, developers may include configuration and application definitions that constrain or even eliminate application po...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing sm...
DXWorldEXPO LLC announced today that Ed Featherston has been named the "Tech Chair" of "FinTechEXPO - New York Blockchain Event" of CloudEXPO's 10-Year Anniversary Event which will take place on November 12-13, 2018 in New York City. CloudEXPO | DXWorldEXPO New York will present ...
Chris Matthieu is the President & CEO of Computes, inc. He brings 30 years of experience in development and launches of disruptive technologies to create new market opportunities as well as enhance enterprise product portfolios with emerging technologies. His most recent venture ...
Untitled Document

Call 201 802-3020 or Click Here to Save $200!

Register Today and
Save $200

Your registrations includes: Golden Pass Delegates will receive full conference access on October 20-22, 2008 including: Lunch and Coffee Breaks, Collectible Bag and Archives of all sessions on DVD. Includes access to all Conference Sessions including the Technical Sessions, Exhibits, Keynotes, Vendor Technology Presentations, and Power Panels.

Sponsorship Opportunities

AJAXWorld offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for AJAX and Enterprise Web 2.0.

Please call

Who Should Attend?

 CTOs & VPs of Engineering
 Directors of Technology
 Sr. User Interface Architects
 Front-End Engineers
 VCs & Industry Analysts
 Directors of Business Development
 Software Engineers
 Senior Architects
 Application Programmers & Software Developers
 Project Managers
 Web Programmers & Designers
 Companies & Organizations that need to stay in
  front of the latest Web technology

AJAXWorld Security Bootcamp

Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.

View the full one-day schedule

AJAXWorld 2008 West - Tracks

Track 01: Enterprise RIAs
Track 02: Frameworks & Toolkits
Track 03: Web 2.0 & Mashups
Track 04: Hot Topics
Track 05: The Future of the Web
Track 06: iPhone Developer Summit

Brought To You By:

AJAXWorld Magazine is the pre-eminent independent vendor-neutral resource for the fastest growing new segment of the software business: entirely Web-based applications and experiences.

Download the Latest Issue!

AJAXWorld Webcasts


AJAXWorld Keynotes & Power Panels

2008 SYS-CON TV Keynotes: Can We Fix the Web? By Douglas Crockford - by Douglas Crockford
2008 SYS-CON TV Keynotes: 2008: The Year of the RIA - by Anthony Franco
2008 SYS-CON TV Power Panel: The Business Value of RIAs
2008 SYS-CON TV Power Panel: What Lies Beyond AJAX
2007 SYS-CON TV Keynotes: Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift - by Ted Farrell
2007 SYS-CON TV Keynotes: Fueling the Next Generation Web: A Peek Behind the Green Curtain - by Bob Brewin
2007 SYS-CON TV Keynotes: AJAX in the Balance - by Joe Stagner

AJAXWorld Sessions on SYS-CON.TV

· Bill Scott - Yahoo! UI Library
· David Heinemeier Hansson - AJAX on Rails
· Jesse James Garrett - Elements of User Experience
· Dion Hinchcliffe - Real World AJAX
· Eric Miraglia - Open Source AJAX Development
· Paul Rademacher - Mashing Up Your Web Application
· Adam Sah - Google Gadgets
· Doug Crockford - An Introduction to JavaScript
· David Linthicum - Enterprise Web 2.0
· Patrick Grady - The Imagination & Experience Web

AJAXWorld...All The AJAX Rock Stars in One Spot!

Past Events Archive

SOAWorld Conference & Expo 2008 East
Virtualization Conference & Expo 2008 East
AJAXWorld 2008 Conference & Expo East
SOAWorld Conference & Expo 2007 West
Virtualization Conference & Expo 2007 West
AJAXWorld 2007 Conference & Expo West
SOAWorld Conference & Expo 2007 East
Virtualization Conference & Expo 2007 East
AJAXWorld 2007 Conference & Expo East
Other SYS-CON Events

Join Over 10,000 Early AJAX Adopters
Who Have Attended AJAXWorld
• A&R Edelman
• Academic Enterprise
• Accoona Corp [2 delegates]
• Acxiom
• Adams Capital Management
• Adaptive Edge
• Adaptive Path
• Adobe Systems Incorporated [21 delegates]
• Adobe Systems Romania
• Ajax13
• All Risks, Ltd.
• alliance
• Alliance For Community Care
• AlphaDetail Inc
• Altera Corporation
• [6 delegates]
• Appeon Corporation [2 delegates]
• Apple Computer [5 delegates]
• Apress [3 delegates]
• Arkivio
• Astute Solutions
• Avaya Inc [2 delegates]
• Avenda Systems
• Avenue A | Razorfish [3 delegates]
• Axcella, LLC [2 delegates]
• Aximsoft
• Azimyth
• Backbase USA Inc. [4 delegates]
• BAE Systems [2 delegates]
• Bank of America [2 delegates]
• Barkley Evergreen & Partners Interactive
• Bayview Financial [2 delegates]
• BEA Systems [3 delegates]
• Billeo
• BMC Software, Inc. [2 delegates]
• Borland Software Corporation
• Bradford Technologies, Inc [2 delegates]
• Brilliance
• Brocade Communications Systems, Inc. [2 delegates]
• Brookside Capital LLC
• Brulant
• Bungee Labs, Inc [6 delegates]
• Bureau of Labor Statistics
• BUZ Interactive
• Cadena Software
• Calix Networks
• Callidus Software [2 delegates]
• Cambia Security
• Carnegie Mellon West
• Cautella, Inc.
• Celequest [3 delegates]
• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]



.NET Developer's Journal - .NETDJ   |   ColdFusion Developer's Journal - CFDJ   |   Eclipse Developer's Journal - EDJ   |   Enterprise Open Source Magazine - EOS
Open Web Developer's Journal - OPEN WEB   |   iPhone Developer's Journal - iPHONE   |   Virtualization - Virtualization   |   Java Developer's Journal - JDJ   |
PowerBuilder Developer's Journal - PBDJ   |   SEO / SEM Journal - SJ   |   SOAWorld Magazine - SOAWM   |   IT Solutions Guide - ITSG   |   Symbian Developer's Journal - SDJ
WebLogic Developer's Journal - WLDJ   |   WebSphere Journal - WJ   |   Wireless Business & Technology - WBT   |   XML-Journal - XMLJ   |   Internet Video - iTV
Flex Developer's Journal - Flex   |   AJAXWorld Magazine - AWM   |   Silverlight Developer's Journal - SLDJ   |   |   Web 2.0 Journal - WEB2

SYS-CON EVENTS  |  AJAXWorld Conference & Expo  |  iPhone Developer Summit  |  OpenWeb Developer Summit  |  SOA World Conference & Expo  |  Virtualization Conference & Expo
INTERNATIONAL SITES:   India  |  U.K.  |  Canada  |  Germany  |  France  |  Australia  |  Italy  |  Spain  |  Netherlands  |  Brazil  |  Belgium
 Terms of Use & Our Privacy Statement     About Newsfeeds / Video Feeds
Copyright ©1994-2008 SYS-CON Publications, Inc. All Rights Reserved. All marks are trademarks of SYS-CON Media.
Reproduction in whole or in part in any form or medium without express written permission of SYS-CON Publications, Inc. is prohibited.