Register Now!
Save $200
Register before October 17th to SAVE! ... and also receive a FREE copy of the Best-Selling AJAX Book, a $119 Value!
Untitled Document
2008 East
Platinum Sponsor
Untitled Document
2008 East Gold Sponsors
Untitled Document
2008 East Exhibitors
Untitled Document
2008 East Media Sponsors
Untitled Document
2008 Association Sponsor
2007 West Sponsors Conference Directory
2007 East Sponsors
Untitled Document
2008 SYS-CON Events

Can't Miss RSS Feed
Subscribe to the RSS Feed & Get All The Conference News As It Happens!

2008: Decision Year for RIAs - October 20-22, 2008 San Jose

Information Delivery 2.0 - Reference Architecture
Converged architecture for information delivery

Information Delivery 1.0 Issues
With the enablement of new sources of data flow into the enterprise, it is time to look at the issues of Information Delivery 1.0 of the current enterprises.

  • Disparate Data Sources, most enterprises have grown multiple database platforms and even within a platform, multiple databases for various reasons. Enterprises taking a lot of pain and effort on ETL towards synchronizing the data.
  • Enterprises are slowly incorporating big data, unstructured data in their information delivery scope, but don't have clear means to integrate them.
  • Rich Media content (audio, video, music and other binary content) are finding their place, but the real context of that content is identified more by the metadata and not by the content.
  • Enterprises do not have a common search platform and searches are not targeted to the context of the content, but rather goes with the ID Numbers and other metadata.
  • Now the volumes of the enterprises have moved from TERRA BYTE to PETA BYTE and beyond, enterprises don't have a clear mechanism to scale to this massive increase in data volumes both in terms of storage and compute power.

However, new platforms and tools are now available to the enterprises to tackle the above mentioned traditional issues. But it is time to provide enterprises with a Reference Architecture for Information Delivery 2.0 Platform, so that enterprises can fit in their Information Delivery architecture in alignment with the reference architecture and best practices.

Information Delivery 2.0 Reference Architecture
The following diagram provides the reference architecture for the Information Delivery 2.0 Platform.

Before we go to the individual building blocks of the reference architecture the following segregation of content is important.

The term Big Data refers to the massive influx of real time data, that is consumer generated like from social media sites or machine generated like Sensor or log data, this data is unstructured , however it is still textual in nature.

While the Rich Media data is still a large volume of data and unstructured , but more of audio, video, binary documents which are not in a textual format.

While both of the above categories are unstructured and some times classified under ‘ Big Data' in the reference architecture they are split into 2, due to unique requirements in processing each of them.

Traditional Enterprise Structured Data Layer

This is the layer that always exists in the traditional enterprise and the typical enterprise data warehouse, data marts, Operational Data Stores and transactional databases will continue to exist. As it is always difficult to de-commission the traditional data sources, the new reference architecture has a place for them. However as per the new reference architecture further sprawl and proliferation of disparate data sources is avoided or minimized.

Extended Enterprise - Real Time Big Data Layer
As we explained above, Big Data Layer is more about massive amounts of data generated from consumer oriented sources like social media, blogs and some of machine related sources like sensors, computer logs etc. This data is unstructured but it is textual in nature. As the real time propagation of this data is very important, this layer is represented inside a massively parallel, processing infrastructure layer that are facilitated by the platforms like Hadoop.

Extended Enterprise - Rich Media Layer
As evident in the diagram, there are more avenues of data sources like audio, video and other unstructured documents that are not textual in nature and require specialized tools and platform to understand them.

Context Aware Content Layer
This layer is more specific to the Extended Rich Media layer, as to understand the context of a rich media content like a video or photo, we needed more than traditional means but specialized engines. Hence this optional layer is represented separately.

Extended Data Virtualization Layer
As we introduced traditional data sources along with non-traditional data sources into the reference architecture, we needed a stronger platform to integrate all these under a single umbrella. Data Virtualization platforms provide such an option. It has been already explained in some of the previous articles about the characteristics of the data virtualization platform.

The Reference Architecture also outlines the key building blocks of the Data Virtualization Layer:

  • Federation
  • Transformation
  • Security
  • Caching
  • Optimization (Various techniques to meet the performance needs of queries and transactions)
  • Data Mining Models (A Optional feature to perform predictive analysis across all sources of data, traditional and extended data sources)

Enterprise Search Layer
This layer facilitates different consumers to search the content of interest without knowing the location, syntax, and the semantics of the underlying data source. The enterprise search is targeted at the Data Virtualization layer, which in turn performs the searches on the underlying data source, which could be traditional or extended enterprise.

Data Manipulation / Transaction Layer
This layer is important as the enterprise data cannot be static and there needs to be robust mechanisms to ensure that the data is kept current. The traditional data requires an ACID (Atomic, Consistent, Isolated and Durable) transactional layer while the extended enterprise requires non-transactional modification of data. Both will be facilitated through this layer. Again much like the Enterprise Search layer, transactional layer routes the request through the data virtualization layer.

Data Consumer Layer
This end layer is more about the data consumers, which are varied from ESB (Enterprise Service Bus), Reporting and Mobile devices. As these data consumers use a different kinds of protocols and APIs, Enterprise Search Layer and Data Manipulation Layer appropriately exposes the services for them to be consumed.

Governance Aspects of Information Delivery 2.0 Reference Architecture
While the above reference architecture covers the technology and platform aspects, this reference architecture also covers the following governance aspects typical of an information delivery.

  • Master Data Management: Master Data Management enables development of a "single version of the truth" by establishing common descriptions for core business entities across multiple systems. This can be ideally implemented in the Extended Data Virtualization Layer.
  • Information Quality: This ensures that credibility of the analysis made out of the information and transactions are logically consistent. This can be implemented in all layers with more concentration on the Data Virtualization Layer.
  • Data Integration: This ensures that the data is shared across the enterprise in a consistent manner.
  • Data Security: This ensures that the people are properly authorized to access the data and they get only what they are allowed to see.
  • Information Life Cycle Management: When the data needs to be sourced, archived and purged. While the policies can be governed at the Data Virtualization layer, the implementation will be done at the respective data sources seamlessly. Apart from the governance aspects, this reference architecture takes care of the following Quality of Services needs of the information delivery.
  • Availability: The reference architecture will be hosted on Cloud based delivery platforms to make it highly available, as the entire enterprise depends on it.
  • Scalability: Massively Parallel Processing architecture facilitates high scalability and the growing needs of the enterprise. Cloud-based architectures and private cloud appliances with abilities to burst into public clouds play a major role with respect to this Quality of Service.

Other QoS factors like Performance, Security are already covered as part of the building blocks of the reference architecture.

As we see the emergence of a new enterprise information delivery needs, the above laid out reference architecture is important as it covers all the aspects of the proposed delivery model. Currently most of the large information management vendors are providing supporting products to fit to this reference architecture. While we may yet to see a complete offering from a single vendor, covering all the aspects of the reference architecture, but such a scenario is possible in the near future.

About Srinivasan Sundara Rajan
Highly passionate about utilizing Digital Technologies to enable next generation enterprise. Believes in enterprise transformation through the Natives (Cloud Native & Mobile Native).

Latest AJAXWorld RIA Stories
Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation. DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many ...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that delive...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it'...
Artifex Software began 25-years ago with Ghostscript, a page description language (PDL) interpreter software prevalent in printing and related applications requiring rendering and/or conversion from one software language to another. Founded by renowned computer scientist Dr. L. P...
Untitled Document

Call 201 802-3020 or Click Here to Save $200!

Register Today and
Save $200

Your registrations includes: Golden Pass Delegates will receive full conference access on October 20-22, 2008 including: Lunch and Coffee Breaks, Collectible Bag and Archives of all sessions on DVD. Includes access to all Conference Sessions including the Technical Sessions, Exhibits, Keynotes, Vendor Technology Presentations, and Power Panels.

Sponsorship Opportunities

AJAXWorld offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for AJAX and Enterprise Web 2.0.

Please call

Who Should Attend?

 CTOs & VPs of Engineering
 Directors of Technology
 Sr. User Interface Architects
 Front-End Engineers
 VCs & Industry Analysts
 Directors of Business Development
 Software Engineers
 Senior Architects
 Application Programmers & Software Developers
 Project Managers
 Web Programmers & Designers
 Companies & Organizations that need to stay in
  front of the latest Web technology

AJAXWorld Security Bootcamp

Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.

View the full one-day schedule

AJAXWorld 2008 West - Tracks

Track 01: Enterprise RIAs
Track 02: Frameworks & Toolkits
Track 03: Web 2.0 & Mashups
Track 04: Hot Topics
Track 05: The Future of the Web
Track 06: iPhone Developer Summit

Brought To You By:

AJAXWorld Magazine is the pre-eminent independent vendor-neutral resource for the fastest growing new segment of the software business: entirely Web-based applications and experiences.

Download the Latest Issue!

AJAXWorld Webcasts


AJAXWorld Keynotes & Power Panels

2008 SYS-CON TV Keynotes: Can We Fix the Web? By Douglas Crockford - by Douglas Crockford
2008 SYS-CON TV Keynotes: 2008: The Year of the RIA - by Anthony Franco
2008 SYS-CON TV Power Panel: The Business Value of RIAs
2008 SYS-CON TV Power Panel: What Lies Beyond AJAX
2007 SYS-CON TV Keynotes: Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift - by Ted Farrell
2007 SYS-CON TV Keynotes: Fueling the Next Generation Web: A Peek Behind the Green Curtain - by Bob Brewin
2007 SYS-CON TV Keynotes: AJAX in the Balance - by Joe Stagner

AJAXWorld Sessions on SYS-CON.TV

· Bill Scott - Yahoo! UI Library
· David Heinemeier Hansson - AJAX on Rails
· Jesse James Garrett - Elements of User Experience
· Dion Hinchcliffe - Real World AJAX
· Eric Miraglia - Open Source AJAX Development
· Paul Rademacher - Mashing Up Your Web Application
· Adam Sah - Google Gadgets
· Doug Crockford - An Introduction to JavaScript
· David Linthicum - Enterprise Web 2.0
· Patrick Grady - The Imagination & Experience Web

AJAXWorld...All The AJAX Rock Stars in One Spot!

Past Events Archive

SOAWorld Conference & Expo 2008 East
Virtualization Conference & Expo 2008 East
AJAXWorld 2008 Conference & Expo East
SOAWorld Conference & Expo 2007 West
Virtualization Conference & Expo 2007 West
AJAXWorld 2007 Conference & Expo West
SOAWorld Conference & Expo 2007 East
Virtualization Conference & Expo 2007 East
AJAXWorld 2007 Conference & Expo East
Other SYS-CON Events

Join Over 10,000 Early AJAX Adopters
Who Have Attended AJAXWorld
• A&R Edelman
• Academic Enterprise
• Accoona Corp [2 delegates]
• Acxiom
• Adams Capital Management
• Adaptive Edge
• Adaptive Path
• Adobe Systems Incorporated [21 delegates]
• Adobe Systems Romania
• Ajax13
• All Risks, Ltd.
• alliance
• Alliance For Community Care
• AlphaDetail Inc
• Altera Corporation
• [6 delegates]
• Appeon Corporation [2 delegates]
• Apple Computer [5 delegates]
• Apress [3 delegates]
• Arkivio
• Astute Solutions
• Avaya Inc [2 delegates]
• Avenda Systems
• Avenue A | Razorfish [3 delegates]
• Axcella, LLC [2 delegates]
• Aximsoft
• Azimyth
• Backbase USA Inc. [4 delegates]
• BAE Systems [2 delegates]
• Bank of America [2 delegates]
• Barkley Evergreen & Partners Interactive
• Bayview Financial [2 delegates]
• BEA Systems [3 delegates]
• Billeo
• BMC Software, Inc. [2 delegates]
• Borland Software Corporation
• Bradford Technologies, Inc [2 delegates]
• Brilliance
• Brocade Communications Systems, Inc. [2 delegates]
• Brookside Capital LLC
• Brulant
• Bungee Labs, Inc [6 delegates]
• Bureau of Labor Statistics
• BUZ Interactive
• Cadena Software
• Calix Networks
• Callidus Software [2 delegates]
• Cambia Security
• Carnegie Mellon West
• Cautella, Inc.
• Celequest [3 delegates]
• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]



.NET Developer's Journal - .NETDJ   |   ColdFusion Developer's Journal - CFDJ   |   Eclipse Developer's Journal - EDJ   |   Enterprise Open Source Magazine - EOS
Open Web Developer's Journal - OPEN WEB   |   iPhone Developer's Journal - iPHONE   |   Virtualization - Virtualization   |   Java Developer's Journal - JDJ   |
PowerBuilder Developer's Journal - PBDJ   |   SEO / SEM Journal - SJ   |   SOAWorld Magazine - SOAWM   |   IT Solutions Guide - ITSG   |   Symbian Developer's Journal - SDJ
WebLogic Developer's Journal - WLDJ   |   WebSphere Journal - WJ   |   Wireless Business & Technology - WBT   |   XML-Journal - XMLJ   |   Internet Video - iTV
Flex Developer's Journal - Flex   |   AJAXWorld Magazine - AWM   |   Silverlight Developer's Journal - SLDJ   |   |   Web 2.0 Journal - WEB2

SYS-CON EVENTS  |  AJAXWorld Conference & Expo  |  iPhone Developer Summit  |  OpenWeb Developer Summit  |  SOA World Conference & Expo  |  Virtualization Conference & Expo
INTERNATIONAL SITES:   India  |  U.K.  |  Canada  |  Germany  |  France  |  Australia  |  Italy  |  Spain  |  Netherlands  |  Brazil  |  Belgium
 Terms of Use & Our Privacy Statement     About Newsfeeds / Video Feeds
Copyright ©1994-2008 SYS-CON Publications, Inc. All Rights Reserved. All marks are trademarks of SYS-CON Media.
Reproduction in whole or in part in any form or medium without express written permission of SYS-CON Publications, Inc. is prohibited.