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2008: Decision Year for RIAs - October 20-22, 2008 San Jose


Azure Is King of the Hill | @CloudExpo @Azure #BigData #IoT #DataCenter
The company snatched the stack crown by releasing its Azure stack to the public

As I wrote earlier this year over at InfoWorld, Microsoft took another step toward being king of the cloud hill when it announced in January that it was releasing its Azure stack to the public. There are many technical reasons why this is cool, but more importantly, it's the psychological advantage this gives Microsoft.

Google has always had the ability for developers using its stack to develop locally on the same tools that run in Google App Engine. It recently forked its environments, so now the local and cloud environments are slightly different for some of the configurations -- I can't tell you how many nights I have lost sleep because of environments being slightly different! Development and hosting are two completely different things. What Microsoft did is one-upped Google and Amazon.

The psychological advantage comes into play for companies that aren't 100 percent sure about moving into the cloud or companies that don't want to be trapped in a proprietary ecosystem. Ten years ago, it would have been impossible to imagine Microsoft doing such a thing, but now their decision to release the Azure Stack is in line with their newfound love for open systems.

The truth of the matter is that we are all trapped by proprietary ecosystems, even if you are a big open source user. Everywhere you look, companies are using proprietary chat, storage, workflow, CRM, on and on, but one of the biggest blocks for companies adopting a cloud strategy is the fear of being trapped in an ecosystem that you can't get out of. Problem solved! Now if something goes wrong, just download the Azure stack, and you can run locally.

Truthfully, moving from the cloud to a local environment is going to be rare. Although it will now be possible, many of the advantages would be lost. Advantages like infinitely scalable storage, no need for IT support, offloading compliance issues. It would just be a lot of work, and unless you have the will and the staff, a move from the cloud locally would be beyond most organizations.

But I could see some companies that aren't yet ready to move up to the cloud but thinking about it seriously. In these cases, it would be great to design for the cloud, run locally, and then move the whole stack when you're ready. Sure, it would be extra work, but a whole lot less work then attempting to code in a "normal" on-premises environment and then attempting a move. Running the Azure stack locally first would be a smart first steps for companies that plan on moving to Azure but not for a couple of years.

Another option would be to run some of the stack locally and some in Azure. There are numerous reasons why people may think this is a good idea. However, the only two that resonate with me are performance or applications that for some reason won't run in Azure but could be cajoled to be running on a local Azure stack. Even with these two reasons, I would have to be convinced it to mix and match local and remote Azure environments. My general experience has not been good on this front. I really believe in all in or all out when possible.

I have talked about this before, but the truth is you shouldn't move your system to the cloud - you should instead re-architect it for the cloud. Since Microsoft, Google, and Amazon are all very different in their PaaS offerings, to be successful you have to code specifically for any environment you are in. So even though the chances of moving a company from hosted Azure to local Azure are close to zero, it will make moving to the cloud an easier decision for those in charge. Being one of those people, I really enjoy one less tough decision to make in my day.

About John Basso
John Basso is an experienced technology executive with a unique ability to help businesses win through strategic roles both inside and across multiple organizations. He has been leading technical teams and implementing leading-edge business processes and custom technology solutions for over 20 years.

John’s versatile skill-set across all major business functions has made him an integral part of the success for Amadeus Consulting - where he is the CIO. As a dynamic executive, John is inserted into critical phases of the business lifecycle for Amadeus Consulting and works closely with its business partners to ensure their success.

John's demonstrated ability to manage complex custom software development programs across US and international teams has led to senior executive positions, including Chief Strategy Officer, CTO, and VP of Marketing, with several Amadeus Consulting clients and partners. Additionally, he has extensive experience with venture capital funding and was a key contributor to equity investment deals for three different promising startup companies of over $20 million each. Boards: Left Hand Design Corporation, Business Information & Analytics Advisory Board, University of Denver’s Daniels College of Business

Awards: "Forty Under 40 Business Leader" by the Denver Business Journal in 2005, Eco Hero by the Boulder County Business Report.

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AJAXWorld Security Bootcamp

Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.

View the full one-day schedule



AJAXWorld 2008 West - Tracks

Track 01: Enterprise RIAs
Track 02: Frameworks & Toolkits
Track 03: Web 2.0 & Mashups
Track 04: Hot Topics
Track 05: The Future of the Web
Track 06: iPhone Developer Summit



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AJAXWorld Keynotes & Power Panels

2008 SYS-CON TV Keynotes: Can We Fix the Web? By Douglas Crockford - by Douglas Crockford
2008 SYS-CON TV Keynotes: 2008: The Year of the RIA - by Anthony Franco
2008 SYS-CON TV Power Panel: The Business Value of RIAs
2008 SYS-CON TV Power Panel: What Lies Beyond AJAX
2007 SYS-CON TV Keynotes: Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift - by Ted Farrell
2007 SYS-CON TV Keynotes: Fueling the Next Generation Web: A Peek Behind the Green Curtain - by Bob Brewin
2007 SYS-CON TV Keynotes: AJAX in the Balance - by Joe Stagner

AJAXWorld Sessions on SYS-CON.TV

· Bill Scott - Yahoo! UI Library
· David Heinemeier Hansson - AJAX on Rails
· Jesse James Garrett - Elements of User Experience
· Dion Hinchcliffe - Real World AJAX
· Eric Miraglia - Open Source AJAX Development
· Paul Rademacher - Mashing Up Your Web Application
· Adam Sah - Google Gadgets
· Doug Crockford - An Introduction to JavaScript
· David Linthicum - Enterprise Web 2.0
· Patrick Grady - The Imagination & Experience Web

AJAXWorld...All The AJAX Rock Stars in One Spot!


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

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• Backbase USA Inc. [4 delegates]
• BAE Systems [2 delegates]
• Bank of America [2 delegates]
• Barkley Evergreen & Partners Interactive
• Bayview Financial [2 delegates]
• BEA Systems [3 delegates]
• Billeo
• BMC Software, Inc. [2 delegates]
• Borland Software Corporation
• Bradford Technologies, Inc [2 delegates]
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• Brookside Capital LLC
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• Bureau of Labor Statistics
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• Cadena Software
• Calix Networks
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• Cambia Security
• Carnegie Mellon West
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• CBSA
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• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]

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