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2008: Decision Year for RIAs - October 20-22, 2008 San Jose


Three #DigitalTransformation Truths | @ExpoDX #ArtificialIntelligence #AI #DX
Real digital transformation is not about some incremental shift in technology use

Three Digital Transformation Truths and One Great Myth
By Charles Araujo

It's conference season and, as you might expect, Jason and I have been on the road covering a bunch of them. It's always great to see what the disruptive players in the market are doing - and this year did not disappoint. But there is one thing that repeatedly happens that just gets under my skin: transformation-washing.

As Jason explained in a Forbes article over a year ago, ‘washing' is when a vendor (or pundit) applies a buzzword loosely in an overt attempt to attach themselves to its buzz. And transformation-washing is rampant.

At virtually every event vendors bombarded the attendees with all the reasons that this tool or that solution was the driving force behind digital transformation. Unquestionably, many of these tools are innovative and represent genuine breakthroughs. But no tool, in and of itself, can lay claim to being digital transformation-in-a-bottle.

Ironically, we can trace the roots of this particular cancer to another buzzword-gone-wild: cloud. When cloud first hit the scene, it was a case study on this phenomenon. Every article I read - and indeed every pronouncement from the cloud vendors - talked about cloud as if it was synonymous with digital transformation.

Just move to the cloud, and you have transformed. Easy peasy.

My frustration wasn't in that I disagreed with the transformative potential of the cloud. I have long understood its transformative power. But having spent years helping large enterprise organizations execute transformational initiatives, I knew all too well that no real transformation was ever that one-dimensional.

There are plenty of organizations who have moved to the cloud and have been shockingly effective at transforming absolutely nothing.

Cloud is and always has been a mere tool. A tool that could be a powerful enabler of digital transformation, to be sure, but a tool nonetheless. And the passing of time has not changed this one bit.

The Damaging Effects of Transformation-Washing

None of this, however, has stopped vendors and pundits from gushing on and on about the transformative power of cloud - and now a whole host of technologies that have followed and evolved from that simple starting point.

This isn't, however, just a rant. The consequences are real, and the effects are damaging.

I recently participated in a Facebook Group discussion in which the gathered group of IT professionals were taking turns bashing digital transformation as nothing but vendors' blunt-force marketing weapon against enterprise customers.

I understood their frustration - and share it - but the grave risk is that they are now dismissing the very significant, true nature of digital transformation. And, in so doing, risk leaving their organizations unable to adapt to what is coming.

To avoid that fate, you must understand the three digital transformation truths and beware its one great myth.

The Three Digital Transformation Truths

Let's get this out of the way: digital transformation is a buzzword and, yes, technology vendors have rampantly abused it in pursuit of marketing advantage. I'm not sure if it has delivered their hoped-for marketing results, but the one effect we can be sure of is that they have successfully obscured its meaning.

Real digital transformation - the kind that Intellyx has always talked about - is not about some incremental shift in technology use. It's about a much more fundamental shift in organizational and societal structures. To understand its true nature, therefore, you must understand the three digital transformation truths.

Truth #1: It's a Power Shift

Beginning with the first dot-com era at the turn of the millennium, consumer technology companies burst onto the scene offering an entirely new breed of technology-powered customer experiences. We commonly refer to this as the consumerization of IT.

What most people more commonly miss, however, is that the evolution of easy-to-use consumer-based technologies, combined with their new-found ubiquity began a subtle, but rapid shift of power away from organizations to their customers.

As information became freely and instantly available, organizations lost control of the narrative. They could no longer dictate the terms of the engagement. It is this shift in power that precipitated what we now call the digital disruption of industries as technology upstarts stole long-safe customers by enabling this shift in control.

Truth #2: Transformation Begets New Business and Operating Models

Digital transformation is, essentially, the response to this digital disruption whether it be proactively (in the form of digital upstarts) or reactively (on the part of legacy organizations).

But simply introducing a new technology is not digital transformation. If you look at the organizations disrupting industries, you will find that the underlying technology itself is not necessarily that revolutionary. What is always revolutionary, however, is their business model.

The second digital transformation truth is that true digital transformation always begets new business and operating models. Always.

The shift in power away from organizations and to their customers means that every organization must reorient its business and operating models to respond to this new world order. A digital ‘transformation' that is not driven by this transformation of business and operating models is just window dressing.

Truth #3: Transformation Drives Organizational Change

The shift in power to the customer - what we call the primacy of the customer - and the establishment of new business and operating models then leads inexorably to the final truth: digital transformation must drive organizational change.

The natural outcome - the only outcome - of this power-shift and creation of new operating models is a fundamental transformation of the organization itself. It will take many forms, but organizations will transform themselves along organizational, structural and cultural dimensions in order to achieve customer-centricity and to enact their new business models.

At a minimum, this will lead to the breaking down of organizational silos, the pushing of decision making deeper into the organization, the adoption of self-organization principles and the flattening of hierarchies.

But regardless of form, organizations must execute this type of fundamental transformation to stay relevant.

This digital transformation tsunami will spare no industry and no organization - no matter how large or established. Only those organizations who acknowledge and respect the shift in power and then relentlessly reorganize and restructure themselves around serving their customers will survive.

The Great Digital Transformation Myth

As you absorb these truths, however, you must guard against the one great digital transformation myth. Ironically, it has to do with the transformative power of modern technology.

The myth - the refrain I most often hear from heels-dug-in IT professionals - is that this is nothing new. They smugly claim that IT professionals have been applying technology to solve business problems and, as a result, transforming the business, from the very beginning. To their ears, all this digital transformation talk is just marketing hype to describe business-as-usual.

Nothing could be further from the truth.

For most of our history, we applied technology to automate existing business processes. Some refinement and even re-engineering occurred as a result, but we were applying technology to what already existed.

Today's emerging technologies are astoundingly different. They are overturning long-held architectural models and embedding technology deep into the fabric of the organization, leaving paradigm shifts in their wake. It is, in fact, the emergence of these new technologies that are enabling the new customer-centric business models that are at the heart of digital transformation.

The Intellyx Take

There may be only one thing worse than buying into all the hype surrounding digital transformation: ignoring it.

The true essence of digital transformation is unsettling. Scary even. It represents an upturning of what governs most of our day-to-day existence. And because we're making this future up as we go, no one can say with any credibility that they know how this will all turn out.

But simply dismissing all of it as mere hype and carrying on as if nothing is changing is pure folly. You must accept that digital transformation, in all of its hype-laden glory, is real and will impact you, your organization, your children and everyone and everything you know. And it will happen sooner than you think.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: pittaya.


DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at info@dxworldexpo.com.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: info@dxworldexpo.com.

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact info@dxworldexpo.com.

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email info@dxworldexpo.com.

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

About Jason Bloomberg

Jason Bloomberg is a leading IT industry analyst, Forbes contributor, keynote speaker, and globally recognized expert on multiple disruptive trends in enterprise technology and digital transformation. He is ranked #5 on Onalytica’s list of top Digital Transformation influencers for 2018 and #15 on Jax’s list of top DevOps influencers for 2017, the only person to appear on both lists.

As founder and president of Agile Digital Transformation analyst firm Intellyx, he advises, writes, and speaks on a diverse set of topics, including digital transformation, artificial intelligence, cloud computing, devops, big data/analytics, cybersecurity, blockchain/bitcoin/cryptocurrency, no-code/low-code platforms and tools, organizational transformation, internet of things, enterprise architecture, SD-WAN/SDX, mainframes, hybrid IT, and legacy transformation, among other topics.

Mr. Bloomberg’s articles in Forbes are often viewed by more than 100,000 readers. During his career, he has published over 1,200 articles (over 200 for Forbes alone), spoken at over 400 conferences and webinars, and he has been quoted in the press and blogosphere over 2,000 times.

Mr. Bloomberg is the author or coauthor of four books: The Agile Architecture Revolution (Wiley, 2013), Service Orient or Be Doomed! How Service Orientation Will Change Your Business (Wiley, 2006), XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996). His next book, Agile Digital Transformation, is due within the next year.

At SOA-focused industry analyst firm ZapThink from 2001 to 2013, Mr. Bloomberg created and delivered the Licensed ZapThink Architect (LZA) Service-Oriented Architecture (SOA) course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, which was acquired by Dovel Technologies in 2011.

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting), and several software and web development positions.



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2008 SYS-CON TV Keynotes: Can We Fix the Web? By Douglas Crockford - by Douglas Crockford
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