SYS-CON Media
 Register Now!
Save $200
Register before October 17th to SAVE! ... and also receive a FREE copy of the Best-Selling AJAX Book, a $119 Value!
Untitled Document
2008 East
Platinum Sponsor
Untitled Document
2008 East Gold Sponsors
Untitled Document
2008 East Exhibitors
Untitled Document
2008 East Media Sponsors
Untitled Document
2008 Association Sponsor
SYS-CON Media
2007 West Sponsors
Goingtomeet.com Conference Directory
SYS-CON Media
2007 East Sponsors
Untitled Document
2008 SYS-CON Events

Can't Miss RSS Feed
Subscribe to the AJAXWorld.com RSS Feed & Get All The Conference News As It Happens!

2008: Decision Year for RIAs - October 20-22, 2008 San Jose


In Search of the Elusive ‘Citizen Integrator’ | @CloudExpo #DigitalTransformation
The business context for the task at hand isn’t integration – the context is the desired insight into the business.

The rise of the market for No-Code platforms and tools has given rise to a burgeoning population of ‘citizen developers’ – non-technical business personnel who can use these platforms to build an increasingly powerful set of business applications without writing a line of code.

As this market matures, different platforms focus on different challenges. As a result, a wider range of ‘citizen’ roles also evolve, such as citizen process creators and citizen data analysts.

High on this list: the new role of citizen integrator.

A citizen integrator is a non-technical business user who uses a No-Code integration tool to perform either application integration or data integration tasks – as well as tasks that combine these two integration modes.

Integration has always been a difficult technical task that has heretofore required the expertise of dedicated IT professionals. It is unsurprising, therefore, that there are Low-Code tools aplenty intended to simplify and streamline the work of such professionals.

The purpose of No-Code tools for the citizen integrator, in contrast, is to shift the responsibility of integration to the business. The promise is to lighten the burden on IT while giving lines of business greater flexibility and, in the end, improved customer centricity.

At least, that’s what the No-Code integration tool vendors hope. Just one problem: there’s no such thing as a citizen integrator.

Is ‘Making Integration Easy for the Business’ What We Really Want?

Any enterprise integration professional will tell you: integration is hard. In fact, it’s always been difficult, in spite of the fact that over the years, professional integration tools have become easier to use. Most of these tools now fall under the banner of Low-Code.

Yet, while today’s techie-focused integration tooling has helped simplify integration somewhat, it remains a complex, often costly challenge.

To understand why integration has such a high degree of difficulty, I dug up the following diagram from Enterprise Integration Patterns, the seminal 2004 book by Gregor Hohpe and Bobby Wolf.

Enterprise Integration Patterns (click here for a hyperlinked version)

At the time Hohpe and Wolf documented 64 distinct integration patterns, and in the 14 years since publication, this number has actually gone up. After all, we must now add cloud and container-specific patterns to the mix.

It’s no wonder, therefore, that most of today’s enterprise integration tools require a high level of technical expertise, even as their user interfaces have matured.

The bottom line: to deliver the power and flexibility of enterprise-class integration, an expert must understand how and when to apply the dozens of integration patterns in the diagram, regardless of the ease of use of the tooling at their disposal.

At the opposite extreme from such powerful, Low-Code tools for integration professionals are the No-Code tools for citizen integrators. These tools eschew all but the most basic of integration patterns and leverage pre-built integrations whenever possible.

If you’re connecting two popular apps with well-understood, stable APIs, such citizen integration is typically straightforward. The question, of course, is just how powerful these tools are for the more complicated integration scenarios commonplace in enterprise environments.

How sophisticated can the integrations amenable to the citizen integrator be, given the fundamental complexity of enterprise integration generally?

Never the Twain Shall Meet

We thus have two classes of integration technologies: powerful Low-Code tools for professional integrators, and easy-to-use No-Code tools for citizen integrators.

The key question: will we ever get power and non-technical ease-of-use in the same platform, thus opening up the full breadth of enterprise integration to citizen integrators?

After all, wouldn’t a single integration platform powerful enough to handle the complexities of enterprise integration but simple enough for non-techies to use be the true killer app of integration?

Perhaps. To be sure, the vendors in each of these market segments are driving innovation in predictable ways: the professional tools are becoming easier to use, incorporating visual drag-and-drop functionality more familiar to Low-Code/No-Code platforms, thus becoming fully Low-Code in their own right.

Correspondingly, the vendors of No-Code citizen integrator tools are adding increasingly powerful capabilities, in the hopes that they can take market share away from the first segment.

But the gap between these two extremes is still wider than we’d like, and no fancy drag-and-drop GUI is going to close it, because the gap is not in the tooling. It’s in the necessary expertise.

The leap from simple integration scenarios to the ins and outs of the proper application of the patterns above is just too great – unless we change the way we think about integration.

Rethinking the Context for Citizen Integration

There are plenty of vendors of Low-Code/No-Code integration tools who are looking at the diagram above and thinking about how they can sufficiently abstract all those integration patterns so that a citizen integrator doesn’t have to worry about them.

Their presumption is that citizen integrators want to be able to connect A to B simply and without any technical expertise, for any value of A or B relevant to the enterprise.

However, this line of reasoning is incorrect. In reality, there is no reason why a business person would want to become a ‘citizen integrator.’ And there likely never will be.

I’m not trying to say that there are no business users performing integration tasks. Examples of such activities are increasingly common. However, you’re not likely to go into a business meeting and have a discussion about connecting A to B.

Business users may want insights into their business, or smoothly running processes, or lowered business risk, or any number of other business priorities, but connecting A to B isn’t on the list. That’s just plumbing.

The bottom line: integration is a means to a business end, but the business doesn’t really care about integration, as long as it’s working properly. After all, you don’t think about the water pipes when you brush your teeth – unless there’s a problem, and then you call a plumber.

Here’s the disconnect: as vendors think about what they might want a citizen integrator to do, they take plumbing tasks and simplify them. After all, there are plenty of situations where business users might want a hand in building business applications. Doesn’t the same principle apply to integration as well?

Absolutely not. Applying Low-Code/No-Code principles to integration is not analogous to applying them to application creation, because in the digital era, applications are business concerns. Integration, however, is not – unless it’s broken, and then business users want to call a plumber.

The Intellyx Take

After interacting with integration professionals as well as citizen developers for many years, I’ve yet to run into anybody who identifies themselves as a citizen integrator. My theory: nobody calls themselves a citizen integrator.

Even though there are plenty of situations where a business user might want to perform some kind of integration, such a need won’t make the person a citizen integrator, because integration is never the business context for the task at hand.

Instead, here’s an example of how I envision a business user doing the work of what we might have wanted to call ‘citizen integration’ in the not-so-distant future:

The business person asks, “Siri, of our most profitable customers, which demographic tweets most favorably about our new product line?”

The query above instructs an AI-based agent to bring together customer data (perhaps from Salesforce), financial data (maybe from SAP), and data from Twitter, perform a complex data join, and then place the result into the context of the company’s product strategy and display the results.

The person making such a request will not be thinking of themselves as a citizen integrator, because the business context for the task at hand isn’t integration – the context in this case is the desired insight into the business.

The rest of the integration story? Nothing but plumbing.

If you call yourself a citizen integrator, then we want to hear from you! Please drop us a line. Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers.

 

About Jason Bloomberg
Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

Latest AJAXWorld RIA Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicat...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Busin...
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the ...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structu...
Untitled Document

Call 201 802-3020 or Click Here to Save $200!

Register Today and
Save $200

Your registrations includes: Golden Pass Delegates will receive full conference access on October 20-22, 2008 including: Lunch and Coffee Breaks, Collectible Bag and Archives of all sessions on DVD. Includes access to all Conference Sessions including the Technical Sessions, Exhibits, Keynotes, Vendor Technology Presentations, and Power Panels.


Sponsorship Opportunities

AJAXWorld offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for AJAX and Enterprise Web 2.0.


Please call
(201)802-3020


Who Should Attend?

 CTOs & VPs of Engineering
 Directors of Technology
 Sr. User Interface Architects
 Front-End Engineers
 VCs & Industry Analysts
 Directors of Business Development
 Software Engineers
 Senior Architects
 Application Programmers & Software Developers
 Project Managers
 Web Programmers & Designers
 Companies & Organizations that need to stay in
  front of the latest Web technology

AJAXWorld Security Bootcamp

Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.

View the full one-day schedule



AJAXWorld 2008 West - Tracks

Track 01: Enterprise RIAs
Track 02: Frameworks & Toolkits
Track 03: Web 2.0 & Mashups
Track 04: Hot Topics
Track 05: The Future of the Web
Track 06: iPhone Developer Summit



Brought To You By:

AJAXWorld Magazine is the pre-eminent independent vendor-neutral resource for the fastest growing new segment of the software business: entirely Web-based applications and experiences.

Download the Latest Issue!

AJAXWorld Webcasts



SYS-CON EVENTS


AJAXWorld Keynotes & Power Panels

2008 SYS-CON TV Keynotes: Can We Fix the Web? By Douglas Crockford - by Douglas Crockford
2008 SYS-CON TV Keynotes: 2008: The Year of the RIA - by Anthony Franco
2008 SYS-CON TV Power Panel: The Business Value of RIAs
2008 SYS-CON TV Power Panel: What Lies Beyond AJAX
2007 SYS-CON TV Keynotes: Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift - by Ted Farrell
2007 SYS-CON TV Keynotes: Fueling the Next Generation Web: A Peek Behind the Green Curtain - by Bob Brewin
2007 SYS-CON TV Keynotes: AJAX in the Balance - by Joe Stagner

AJAXWorld Sessions on SYS-CON.TV

· Bill Scott - Yahoo! UI Library
· David Heinemeier Hansson - AJAX on Rails
· Jesse James Garrett - Elements of User Experience
· Dion Hinchcliffe - Real World AJAX
· Eric Miraglia - Open Source AJAX Development
· Paul Rademacher - Mashing Up Your Web Application
· Adam Sah - Google Gadgets
· Doug Crockford - An Introduction to JavaScript
· David Linthicum - Enterprise Web 2.0
· Patrick Grady - The Imagination & Experience Web

AJAXWorld...All The AJAX Rock Stars in One Spot!


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

Join Over 10,000 Early AJAX Adopters
Who Have Attended AJAXWorld
• A&R Edelman
• Academic Enterprise
• Accoona Corp [2 delegates]
• Acxiom
• Adams Capital Management
• Adaptive Edge
• Adaptive Path
• Adobe Systems Incorporated [21 delegates]
• Adobe Systems Romania
• Ajax13
• All Risks, Ltd.
• alliance
• Alliance For Community Care
• AlphaDetail Inc
• Altera Corporation
• Amazon.com [6 delegates]
• Appeon Corporation [2 delegates]
• Apple Computer [5 delegates]
• Apress [3 delegates]
• Arkivio
• ASA
• Astute Solutions
• Avaya Inc [2 delegates]
• Avenda Systems
• Avenue A | Razorfish [3 delegates]
• Axcella, LLC [2 delegates]
• Aximsoft
• Azimyth
• Backbase USA Inc. [4 delegates]
• BAE Systems [2 delegates]
• Bank of America [2 delegates]
• Barkley Evergreen & Partners Interactive
• Bayview Financial [2 delegates]
• BEA Systems [3 delegates]
• Billeo
• BMC Software, Inc. [2 delegates]
• Borland Software Corporation
• Bradford Technologies, Inc [2 delegates]
• Brilliance
• Brocade Communications Systems, Inc. [2 delegates]
• Brookside Capital LLC
• Brulant
• Bungee Labs, Inc [6 delegates]
• Bureau of Labor Statistics
• BUZ Interactive
• Cadena Software
• Calix Networks
• Callidus Software [2 delegates]
• Cambia Security
• Carnegie Mellon West
• Cautella, Inc.
• CBSA
• Celequest [3 delegates]
• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]

   read more...


ADVERTISE   |   MAGAZINE SUBSCRIPTIONS   |   FREE BREAKING-NEWSLETTERS!   |   SYS-CON.TV   |   BLOG-N-PLAY!   |   WEBCAST   |   EDUCATION   |   RESEARCH

.NET Developer's Journal - .NETDJ   |   ColdFusion Developer's Journal - CFDJ   |   Eclipse Developer's Journal - EDJ   |   Enterprise Open Source Magazine - EOS
Open Web Developer's Journal - OPEN WEB   |   iPhone Developer's Journal - iPHONE   |   Virtualization - Virtualization   |   Java Developer's Journal - JDJ   |   Linux.SYS-CON.com
PowerBuilder Developer's Journal - PBDJ   |   SEO / SEM Journal - SJ   |   SOAWorld Magazine - SOAWM   |   IT Solutions Guide - ITSG   |   Symbian Developer's Journal - SDJ
WebLogic Developer's Journal - WLDJ   |   WebSphere Journal - WJ   |   Wireless Business & Technology - WBT   |   XML-Journal - XMLJ   |   Internet Video - iTV
Flex Developer's Journal - Flex   |   AJAXWorld Magazine - AWM   |   Silverlight Developer's Journal - SLDJ   |   PHP.SYS-CON.com   |   Web 2.0 Journal - WEB2

SYS-CON MEDIA:   ABOUT US   |   CONTACT US   |   COMPANY NEWS   |   CAREERS   |   SITE MAP
SYS-CON EVENTS  |  AJAXWorld Conference & Expo  |  iPhone Developer Summit  |  OpenWeb Developer Summit  |  SOA World Conference & Expo  |  Virtualization Conference & Expo
INTERNATIONAL SITES:   India  |  U.K.  |  Canada  |  Germany  |  France  |  Australia  |  Italy  |  Spain  |  Netherlands  |  Brazil  |  Belgium
 Terms of Use & Our Privacy Statement     About Newsfeeds / Video Feeds
Copyright ©1994-2008 SYS-CON Publications, Inc. All Rights Reserved. All marks are trademarks of SYS-CON Media.
Reproduction in whole or in part in any form or medium without express written permission of SYS-CON Publications, Inc. is prohibited.