Much like it did for consumer Web applications such as Gmail and Netflix, AJAX is quickly injecting enterprise applications with a more dynamic and interactive user experience. "But, with so many products and techniques available," argues Ted Farrell (pictured), chief architect for Tools and Middleware at Oracle, "it is difficult for organizations to know where to start."

" A framework instead of guesswork is needed," adds Farrell – who will be explaining his viewpoint in depth at the opening keynote of AJAXWorld Conference & Expo 2007 West at the Santa Clara Convention Center later this month – "one that balances both emerging and existing technologies to create a stable rapid application development environment. Furthermore, the next-generation, Web 2.0 user experience is as much about a richer interface as it is about empowering users with state-of-the-art social networking tools."

Farrell's keynote on September 24 is entitled "Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift."

As chief architect Farrell is responsible for the technical and strategic direction of Oracle's frameworks and development tools products, including Oracle JDeveloper, Oracle Application Development Framework (ADF), Oracle Metadata Services (MDS) and Oracle WebCenter Framework.

He also oversees the building and aligning of various middleware technologies with a vision that allows Oracle to become a leader in J2EE and service-oriented development and frameworks.

AJAXWorld Conference & Expo 2007 West is taking place later this month at the Santa Clara Convention Center in Santa Clara, CA – and in addition to Farrell's Web 2.0-flavored keynote there is an entire track, one of ten simultaneous tracks, devoted to Web 2.0 and Enterprise Mashups at the biggest version yet of the world's leading AJAX, Rich Internet Applications & Web 2.0 event.

The event is expected to attract more than 2,000 i-technology developers. The AJAXWorld Conference & Expo series grew from a single track, one-day seminar, less than a year ago, into a four-day international conference & expo with the following 10 tracks:

The AJAXWorld Conference & Expo series began as a sellout one-day event in NYC in 2006


Web 2.0 / Enterprise Mashups Track Sessions include...


Empowering Business Users Through Enterprise Mashups - John Crupi

The AJAXWorld Conference & Expo series began as a sellout one-day event in NYC in 2006


Web 2.0 / Enterprise Mashups Track Sessions include...


Empowering Business Users Through Enterprise Mashups - John Crupi

Service-oriented architecture (SOA) efforts are typically thought of as a “behind-the-scenes” solution. However, as SOA efforts have matured, enterprises have begun to focus on methods of improving SOA ROI by delivering these services to end-user communities via the Enterprise Mashup. Enterprise Mashups are compelling because they enable business users to self-integrate services from both inside and outside the corporate firewall in flexible, innovative ways, yet stay within the context of a security and governance framework that enterprises require.

Speaker Bio: John Crupi is the CTO of JackBe. As CTO he is entrusted with understanding market forces and business drivers to drive JackBe's technical vision and strategy. He has 20 years of experience in OO and enterprise-distributed computing. Previously, John spent eight years with Sun Microsystems, serving as a Distinguished Engineer and CTO for Sun's Enterprise Web Services Practice. He is co-author of the highly popular Core J2EE Patterns book, has written many articles for various magazines and is a well-known speaker around the globe. He is a frequent blogger and was selected to join the International Advisory Board for AJAXWorld Magazine. John was also named as a member of the Software Development Magazine's Dream Team.

Beyond Basic Mashups: Using Geospatial Analysis to Aid Decision Making - Jeremy Bartley & Jayant B. Sai

Most online mashups are about representing data - crimes in Chicago, real estate listings, golf courses, bicycling routes, wild fires, etc. To bring this data together and use it effectively for decision making requires geospatial analysis. What if you could use advanced geospatial analysis from a Geographic Information Systems (GIS) to decide the best place to buy a home, the best route, fire movement? What if an AJAX-enabled JavaScript API, built using Dojo, backed by REST, provided this geospatial functionality, to support your application development and help your customer’s decision process. This session will showcase such capabilities.

Speaker Bios: Jeremy Bartley is a product engineer for ESRI’s ArcGIS Server (JavaScript API, REST API, and map caching) and ArcGIS Online (hosted online geospatial content for maps and globes) product lines. He has over 10 years of GIS experience in the natural earth sciences. He has worked in the field of server-based GIS for the past seven years. Before coming to ESRI, Jeremy built Mapdex (http://www.mapdex.org), an online search engine for geospatial services.

Jayant Sai is the lead developer for ESRI's ArcGIS Server JavaScript API. The JavaScript API works with ESRI's JavaScript Map, Google Maps, and Virtual Earth. He is also the lead for client-side and AJAX integration for the ArcGIS Server Java product, which is a set of JSF-based server-side components for Web mapping application development. Although he has a masters degree in architecture, he pursued a career in GIS starting as a QA programmer and moved on to become a full-fledged software developer working on Web application frameworks.

AJAX Push for Web 2.0 Collaboration - Ted Goddard

The Web has evolved from a document repository into a user-created collaboration medium. Applications can be communication tools, connecting people in application-specific ways. The key is AJAX Push, which allows the Web server to update any part of any page at any time. This session introduces AJAX Push and multi-user Web applications. Stepping through the development of a multi-user slideshow and chat system, attendees will learn how JavaServer Faces and the open source ICEfaces framework allows developers and designers to focus on their application and apply current skills. Attendees will take away practical information on JavaServer Faces, AJAX, AJAX Push, and ICEfaces.

Speaker Bio: Ted Goddard received his PhD in mathematics in 1996, answering open problems in complexity theory and infinite colorings for ordered sets, and proceeded with post-doctoral research in component and Web- based collaborative technologies. Following work at Java Software, Sun Microsystems, he was a device management and XML architect at Wind River, participating in the IETF NETCONF design team. Ted currently participates in the JavaServer Faces and Servlet expert groups and is a senior software architect at ICEsoft Technologies developing ICEfaces, an AJAX framework for JavaServer Faces.

What Do Data Services Mean for AJAX Applications? - Michael Pittaro

Most Web mashups and Web 2.0 applications are based on data that is specifically prepared for the application, to make it easily accessible via HTTP and the AJAX client. But what about the rest of the data on the LAN? Why should that be treated differently? The preferred technique emerging from the experience of the Web is to make data directly available to RIAs through Data Services. These new Data Services support Web-friendly REST interactions, giving RIAs direct access to the data. This enables simpler, higher-performing AJAX applications on the desktop.

As RIAs move to the forefront of application development, a new Data Services layer will be necessary to provide 1) consistent and seamless access to local and remote data and 2) server-side processing of common data manipulations.

In this session, we will discuss what Data Services mean for AJAX applications. Examples using SnapLogic's Open Source Data Services framework will illustrate how Data Services can be used to access data from existing applications and to transform it into new services using transformation pipelines. We will also look at how these data services can be easily used by AJAX applications.

Speaker Bio: Mike Pittaro started the SnapLogic project in 2005 with the goal of simplifying data integration with a fundamentally new approach. He has worked in the data analysis and data integration space for the past 12 years. He built his first financial data mart in 1996, and later worked on pool selection analysis for the asset-backed securitization industry. Mike joined Informatica in 1997, where he worked on product advocacy and developed the support infrastructure for the Global Support Organization, which used a mixture of commercial and open source software to enable collaboration and resource sharing across five distributed support centers. Prior to that he worked in the high-performance computer industry, optimizing Fortran and C programs for massively parallel computers. Mike graduated from the Sligo Institute of Technology in 1983.

Enterprise Mashups Meet Wikis: Using AJAX to Build Strikis - Nicolas Vandenberghe

Social networking tools are quickly gaining popularity within the enterprise because of the intrinsic ability they provide for sharing information. In this educational session, attendees will learn to use AJAX and semantic web tools to build structured wikis, or "strikis" – which offer enterprises the ability to mix user-generated content with strategic information housed in database systems and text-based repositories. Strikis leverage content edits from humans and data feeds from machines, allowing user-generated content to co-exist with enterprise data in a coherent, evolving system.

Speaker Bio: Nicolas Vandenberghe is a successful entrepreneur and software executive. He is the CEO and founder of ITerating, provider of the first Wiki-based guide to commercial, open source and hosted software. He previously founded biometric software company Delean Vision (acquired by Identix) and RedCart Technologies, a SaaS provider of e-commerce solutions.

Blueprint for Building Web 2.0 Collaboration Tools that Inspire Participation - Sam Lawrence

Creating “new-school” collaboration solutions might not take rocket science, but arousing old-schoolers to participate does. What features matter most? How should you effectively synthesize Web 2.0 for newbies? How can you architect a solution to achieve both corporate and user goals? This educational session explores the intersection of collaboration theory and practice, including: Features that lead users to their community voice - Why who matters as much as what in collaboration - When to erect walls and when to eradicate them - The importance of integration to streamline steps - Considerations for designing “inside” corporate worlds vs. “outside” ones.

Speaker Bio: Sam Lawrence, chief marketing officer for Jive Software, has 15 years of technology marketing experience ranging from start-ups to Fortune-level companies. He was previously the senior VP in charge of marketing via McCann Erickson for the global Microsoft Office business unit. Sam has also worked for 3Com, CNET and Dell.

More About AJAXWorld Conference & Expo 2007 West (September 23-26, 2007)

There are 10 tracks, 120+ sessions and presentations, and a welter of special events on the Expo floor.

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