Ten of thousands of people in the software industry have been following the major industry trend so far of the 21st century, the rapid disappearance of the old divide that used to exist between desktop and Web applications. Next week, at AJAXWorld Conference & Expo 2007 West, all of the key companies involved in bridging that divide will be together in Santa Clara, CA, at the Santa Clara Convention Center.
Three of the largest software organizations on the planet will be taking the Keynote Platform: Oracle, Microsoft, and Sun. There will also be General Sessions in the keynote hall from a star-studded lineup of companies including IBM, Laszlo Systems, Cynergy, and JackBe.
TOP-NOTCH KEYNOTES FROM RICH-WEB INDUSTRY LEADERS The industry keynotes and General Sessions that will be enjoyed by the highly qualified audience of developers, engineers, architects, IT managers, C-level executives, and analysts in Santa Clara are:
Much like it did for consumer Web applications such as Gmail and Netflix, AJAX is quickly injecting enterprise applications with a more dynamic and interactive user experience. But, with so many products and techniques available it is difficult for organizations to know where to start. A framework instead of guesswork is needed-one that balances both emerging and existing technologies to create a stable rapid application development environment. Furthermore, the next-generation, Web 2.0 user experience is as much about a richer interface as it is about empowering users with state-of-the-art social networking tools.
"AJAX in the Balance" Keynote Speaker JOE STAGNER, Senior Program Manager in Microsoft’s Developer Tools and Platform Group
Meaningful, productive, forward-looking AJAX is at core a balance. A balance between client and server. A balance between commercial and open source. A balance between single platform and multiplatform. A balance between de facto and du jour standards. A balance between well established and emerging technologies. Come hear from Microsoft's Joe Stagner, who has been building software since for over 30 years, and learn how Microsoft is supporting and encouraging this balance with ASP.NET AJAX and other “RIA” technologies.
The next-generation Web has emerged as the environment that provides the social fabric upon which the current and next generation of Internet participants can form communities, collaborate, interact, and share. The emergence of the interactive Web experience has driven technological change across the entire spectrum of Web applications, from client technology to the engines that drive the Web. This session will endeavor to provide a peek at the evolution of the rich connected client experience as well as a glimpse into what’s required in tomorrow’s networks and datacenters to support the these next-generation clients.
Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What’s the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? You’ll hear all of this and more from Rod Smith, IBM Fellow and Vice President of the IBM Emerging Internet Technologies group. He will discuss what IBM is doing in the Web 2.0 space, give a demonstration of a mashup maker being developed by his team, and share lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones. The Browser, the Portal, and the Desktop Speaker DAVID TEMKIN, Founder & CTO, Laszlo Systems
With advances in AJAX and RIA technology, the line between the browser and the desktop is becoming blurred. Web applications are being integrated into the desktop; desktop-like applications are running on the web. Meanwhile, web portals and start pages often host multiple applications, serving as a possible replacement desktop. So where do mobile phones and other non-PC devices integrate into this world?
In this keynote, David Temkin, Laszlo Systems' founder and CTO, discusses today's trends in user experience, programming models, and infrastructure, laying the foundation for a device-independent, network-centric world. Attendees will see how desktops themselves are being constructed for delivery as a hosted service and accessed from network-connected devices beyond the PC.
Do your users complain they are enslaved by poor tools for getting at the information they need? Enterprise Mashups are one of the most compelling parts of Enterprise 2.0 technologies today because they unshackle users, allowing them to self-integrate services from both inside and outside the corporate firewall in flexible, innovative ways. This session will look at the ‘why’, ‘what’, and ‘how’ of mashups in the enterprise, discussing how Enterprise Mashups can be accomplished easily while still operating within the security and governance controls that enterprises require. Connecting the Dots: The Distributed User Experience Speaker DAVE WOLF, VP, Cynergy Systems
For years we architected enterprise software as a highly scalable distributed model. We moved the right parts of the architecture to the right parts of our network and onto the right kinds of hardware. Data intensive subsystems were placed near the database. Network intensive subsystems were placed on fast pipes. Yet for years we never did this with the user experience. We expected a mobile executive to work through the same experience as the office bound information worker.
Today's Rich Internet Application architectures now allow us to distribute the right user experience, to the right form factors and delivery model, from the web to the desktop. Software as a Service (Saas) has now really become Software And a Service (SAas). Reusable business logic and reusable user experience controls, available online through the browser, and delivered right to the desktop. Focused, relevant, and reusable, the distributed user experience brings the ROI to RIA. Come join Cynergy, the leader in RIA design and development along with our guest Microsoft as we show incredible never-before-seen demonstrations introducing you to the truly distributed user experience.
The world’s leading Rich Internet Applications & Web 2.0 event is expected to attract more than 1,000 i-technology developers. AJAXWorld grew from a single track, one-day seminar, less than a year ago, into a four-day international conference & expo with more than 150 sessions delivered in ten simultaneous tracks, by more than 150 faculty members.
The conference now includes the world famous AJAXWorld University's AJAX Developer Bootcamp, OpenLaszlo Track and Adobe Flex Developer Bootcamp. This year’s AJAXWorld Expo Floor is expected to display bleeding edge RIA technologies from the leading AJAX vendors.
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Your registrations includes: Golden Pass Delegates will receive full conference access on October 20-22, 2008 including: Lunch and Coffee Breaks, Collectible Bag and Archives of all sessions on DVD. Includes access to all Conference Sessions including the Technical Sessions, Exhibits, Keynotes, Vendor Technology Presentations, and Power Panels.
AJAXWorld offers the undisputed best platform to position your company as a leading vendor in the fast-emerging marketplace for AJAX and Enterprise Web 2.0.
Who Should Attend?
• CTOs & VPs of Engineering
• Directors of Technology
• Sr. User Interface Architects
• Front-End Engineers
• VCs & Industry Analysts
• Directors of Business Development
• Software Engineers
• Senior Architects
• Application Programmers & Software Developers
• Project Managers
• Web Programmers & Designers
• Companies & Organizations that need to stay in front of the latest Web technology
AJAXWorld Security Bootcamp
Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.