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2008: Decision Year for RIAs - October 20-22, 2008 San Jose


Amanda Chapel An Anonymous Public Relations Blogger
She presents well and is most accommodating, she has slept with clients, she sleeps with her boss

I woke up early this morning, glanced through the headlines of my morning paper, well the newspaper is named Evening News, a little confusing if you are not familar with it, then browsed through 740 emails in my blackberry's inbox. One email which I received from a person whose name I have never heard before was particularly strange. A quick Google search on Amanda brought me to her bio.

"Buongiorno, il mio nome Amanda Chapel.

I have 15 plus years experience in marketing communications. I am a former vice president in the Consumer Marketing Group at Weber Shandwick, one of the world's largest PR firms. Prior to Shandwick, I spent about 10 years bouncing around various top agencies. This includes senior posts at Cone Communications in Boston and Porter Novelli in Chicago. I cut my teeth at Saatchi & Saatchi Advertising in London.

Truth is, I have a killer portfolio. I've been involved in award winning campaigns in key consumer sectors: food and beverage, health and beauty, retail and fashion. I've worked with and advised many blue chip organizations including Kellogg Co., Procter & GambleProcter-and-Gamble Oct-07 , Motorola, American Express, Frito-Lay, Porsche, Kodak, Anheuser-Busch, Mexico Tourism, to name drop a few. But... food and beverage is really what I'm best at. Love food. Giada De Laurentiis is a personal friend (and my hero). I am passionate about all things Italy.

Bottom line professionally speaking, I am 5' 4" tall, athletic, Pantene shoulder-length black hair, perfect perky boobs. I present well and am most accommodating. I've slept with clients. I sleep with my boss. I am the consummate PR strumpette. When I was 7 my mother told me I'd "never get anywhere with that mouth." I've apparently dedicated my life in proving her wrong.

I have a BA degree in Economics with a minor in Italian Literature from Columbia. I graduated cum laude. I went on to get a law degree from Yale but flunked out after two semesters. They were just way too snooty and serious. To be fair, I think I was just bored.

As far as memberships, I was a member of PRSA but got too cynical and quit. I presently put in a lot of hours doing volunteer work for the local pet rescue group PAWS. At least they're honest and one can occasionally see a meaningful outcome in your efforts.

I am divorced (Chapel is a nice name; it's all I got from my ex and I am keeping it). I am living in Chicago. Having way too much fun. Might just be the poster girl for ADD."


I woke up early this morning, glanced through the headlines of my morning paper,
and replied to emails which were waiting for me in my blackberry's inbox

Who Is Amanda Chapel?
I replied to her email but never heard back, naturally. Well, I have a pretty good idea about who Amanda Chapel is. However, this question was not asked for the first time. A few years ago, when SYS-CON published a controversial story about the identity of another anonymous blogger, Pamela Jones, the article created such a reaction and also caused the biggest cyber attack aganist any media company in history. The subject of "Who Is Pamela Jones?" later became a cover story to Forbes Magazine.

Since Amanda emailed me about my blog entry from this Monday, she may very well be one of the names mentioned in my original story, -or- she may be working for one of these firms, you never know:

Jodi Amendola, Amendola Communications; Sonia Bovio, Brodeur; Laurie Rubenstein, Cdigix; Joseph Mondy, CIGNA HealthCare; Amira Rubin, CooperKatz & Company; Brian Parrish, Dodge Communications; Michelle Perkins, DPR Group; Kelly O’Brien, Intermarket Communications; Don Jennings, Lois Paul & Partners; Ted Weismann, Lois Paul & Partners; Audra Tiner, Metia; Cathy Spencer, Mulberry; Steve O’Keeffe, O’Keeffe & Company; Caryn Marooney, OutCast Communications; Glenn Goldberg, Parallel Communications Group; Patrick Brightman, SGW; Kimberly Stoddard, SHIFT Communications; Hilary Ives, Softscape; Nazli Ekim, SS | PR; Josh Inglis, Strategics; Jerry Gowen, Symantec; Bob Dirkes, Tech Image; Dan Green, Tech Image; Lawren Markle, Tech Image; Jon Boroshok, TechMarcom; Matthew Podboy, VOCE Communications; Joe Austin, Ventana.

And why does Amanda think my blog entry was shameful? I will let you know as soon as I find out after my lunch date with her. In the mean time, your guess is as good as mine. I think she is jealous of Mariana's success as compared to where she was 15 years ago, and on top of it, as you can see from her bio, she may have other serious issues, who knows.


Isabel Arvide with the author of this blog in Palermo, Sicily. The photo was taken by Salvatore Genovese

On a lighter note, I had lunch with Isabel Arvide yesterday at a remote mountain villa outside Palermo, Sicily. Isabel is an independent Mexican journalist, who became internationally famous with her fight against the drug loards in Mexico. She often travels with up to eleven armed body guards. Isabel and I talked about many subjects besides Sicilian cooking, including, of course, her 2003 Chihuahua experience, which will be the subject of another blog entry.

About Engin Sezici
Engin Sezici is a travelling blogger-at-large, who held corporate positions at SYS-CON Media from 1995 through 2004. Engin, who retired in 2004, likes to travel through Europe and Greek Islands, reports on technology subjects from around the world and lives on a private island in the Bahamas wih his twin brother when he is not on the road. You can reach him at engin(at)sys-con.com.

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AJAXWorld Security Bootcamp

Introducing at AJAXWorld RIA Conference 2008 West the world's first-ever full, one-day immersive "AJAX Security Bootcamp" - led by one of the world's foremost AJAX security experts and teachers, HP's Billy Hoffman.

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AJAXWorld 2008 West - Tracks

Track 01: Enterprise RIAs
Track 02: Frameworks & Toolkits
Track 03: Web 2.0 & Mashups
Track 04: Hot Topics
Track 05: The Future of the Web
Track 06: iPhone Developer Summit



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SYS-CON EVENTS


AJAXWorld Keynotes & Power Panels

2008 SYS-CON TV Keynotes: Can We Fix the Web? By Douglas Crockford - by Douglas Crockford
2008 SYS-CON TV Keynotes: 2008: The Year of the RIA - by Anthony Franco
2008 SYS-CON TV Power Panel: The Business Value of RIAs
2008 SYS-CON TV Power Panel: What Lies Beyond AJAX
2007 SYS-CON TV Keynotes: Why Web 2.0 for the Enterprise Is Far More Than Just a Facelift - by Ted Farrell
2007 SYS-CON TV Keynotes: Fueling the Next Generation Web: A Peek Behind the Green Curtain - by Bob Brewin
2007 SYS-CON TV Keynotes: AJAX in the Balance - by Joe Stagner

AJAXWorld Sessions on SYS-CON.TV

· Bill Scott - Yahoo! UI Library
· David Heinemeier Hansson - AJAX on Rails
· Jesse James Garrett - Elements of User Experience
· Dion Hinchcliffe - Real World AJAX
· Eric Miraglia - Open Source AJAX Development
· Paul Rademacher - Mashing Up Your Web Application
· Adam Sah - Google Gadgets
· Doug Crockford - An Introduction to JavaScript
· David Linthicum - Enterprise Web 2.0
· Patrick Grady - The Imagination & Experience Web

AJAXWorld...All The AJAX Rock Stars in One Spot!


Past Events Archive

SOAWorld Conference & Expo 2008 East
soa2008east.sys-con.com
Virtualization Conference & Expo 2008 East
virt2008east.sys-con.com
AJAXWorld 2008 Conference & Expo East
ajaxmar08.sys-con.com
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Other SYS-CON Events
events.sys-con.com

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• A&R Edelman
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• alliance
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• Apress [3 delegates]
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• Avaya Inc [2 delegates]
• Avenda Systems
• Avenue A | Razorfish [3 delegates]
• Axcella, LLC [2 delegates]
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• Azimyth
• Backbase USA Inc. [4 delegates]
• BAE Systems [2 delegates]
• Bank of America [2 delegates]
• Barkley Evergreen & Partners Interactive
• Bayview Financial [2 delegates]
• BEA Systems [3 delegates]
• Billeo
• BMC Software, Inc. [2 delegates]
• Borland Software Corporation
• Bradford Technologies, Inc [2 delegates]
• Brilliance
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• Brookside Capital LLC
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• Bureau of Labor Statistics
• BUZ Interactive
• Cadena Software
• Calix Networks
• Callidus Software [2 delegates]
• Cambia Security
• Carnegie Mellon West
• Cautella, Inc.
• CBSA
• Celequest [3 delegates]
• Change Vision, Inc.
• Charles E. Kenney, CPA
• Charles Schwab & Co., Inc. [8 delegates]

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